Its You They're After

Posted on Saturday, July 12, 2008

The best analysis on Google's Lively I've read sofar comes from RealityPrime: Its not so much about giving people a nice virtual world to play with, its providing a new interface to harvest new and previously untapped user behaviour. Which reminds me of an excellent article I was send the other day on the near future of advertising, a must-read.

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The future is process, not a destination
Bruce Sterling

Everything is ultimately becoming information technology
Ray Kurzweil

Data is the Intel inside
Tim O'Reilly

There is only one machine and the web is its OS
Kevin Kelly

The medium is the message
Marshall McLuhan









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