Here we go: locative media branding

Posted on Thursday, February 8, 2007


Advertisement in the virtual:

"The advent of Internet-based flight tracking technology enables an entirely new kind of skywriting. Gulfstream Aerospace sent up one of their $50M business jets today on an 8.5-hour test flight spanning 11 states for the sole purpose of leaving their mark on the Net in the form of a flight track that spells out 'GV' (the nickname of the Gulfstream V aircraft being flown) when viewed online."
(via MIT's Advertising Lab blog)

On a similar note, at BoingBoing: Radar of corporate jets leaving the Superbowl


I hope we get to see some of this in space as well, before its too late...


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The future is process, not a destination
Bruce Sterling

Everything is ultimately becoming information technology
Ray Kurzweil

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There is only one machine and the web is its OS
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The medium is the message
Marshall McLuhan

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