Here we go: locative media branding

Posted on Thursday, February 8, 2007

gulfstream_flight_track.gif

Advertisement in the virtual:

"The advent of Internet-based flight tracking technology enables an entirely new kind of skywriting. Gulfstream Aerospace sent up one of their $50M business jets today on an 8.5-hour test flight spanning 11 states for the sole purpose of leaving their mark on the Net in the form of a flight track that spells out 'GV' (the nickname of the Gulfstream V aircraft being flown) when viewed online."
(via MIT's Advertising Lab blog)

On a similar note, at BoingBoing: Radar of corporate jets leaving the Superbowl

privateplanessuperbowl.jpg

I hope we get to see some of this in space as well, before its too late...

debrisNYT.jpg

Leave a comment




The future is process, not a destination
Bruce Sterling

Everything is ultimately becoming information technology
Ray Kurzweil

Data is the Intel inside
Tim O'Reilly

There is only one machine and the web is its OS
Kevin Kelly

The medium is the message
Marshall McLuhan









Newer Post | Older Post | Home