The Medium is the Mind
Posted on Saturday, January 19, 2008
Another good reason why to read below book, the following quote comes from the author's blog:
"The medium is the mind," I write toward the end of The Big Switch, arguing, as others have before, that the tools we use to gather, store, and analyze information inevitably exert a strong influence over the way we think. As the internet becomes our universal medium - what the director of the Annenberg Center for the Digital Future terms "a comprehensive tool that Americans are using to touch the world" - its technical characteristics also begin to shape, slowly but inexorably, the workings of our memory and our other cognitive processes.