Space Explo's Value Propositions
Posted on Monday, November 19, 2007
The Register today writes under the title 'Americans clueless on NASA budgets' :
A recent survey, carried out on behalf of The Space Review, has revealed that the average American believes a quarter of the country's public purse goes towards funding NASA.Unfortunately, The Register gets its facts wrong because the survey was never conducted on behalf of The Space Review but merely written about on The Space Review, which happens to be one of the more interesting space blogs to read out there (together with NASA Watch and spacecynics). Going to the original article quoted above, I find 2 great articles on space exploration, relevance and customer value: Part 1 and Part 2. On the spot! It's a relief to read this as it provides a pretty clear cut picture of space exploration and its place in modern day consumer market thinking:
The survey found that most people reported the belief that NASA is almost as well funded as the military. The Department of Defense does receive roughly 21 per cent of the nation's wonga, but most people overestimated this by a further 12 per cent.
In reality, NASA gets something like 0.6 per cent of the natonal budget, a fact which researchers report came as a surprise to those being surveyed. According to The Space Review, one participant replied "No wonder we haven’t gone anywhere!".
The survey formed part of a larger analysis of the costs and benefits of having a publically funded space agency. The writers argue that people have scant knowledge of what NASA actually does. Combined with the huge overestimates of the cost of running NASA, it is not surprising that people often regard it as being poor value for money.