Recursion (as discussed in this presentation by Kevin Kelly) according to Bill Hicks, taken from this wikipedia entry on him (youtube):
By the way, if anyone here is in advertising or marketing, kill yourself.
Just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root. I don't know. You try. You do what you can. Kill yourself.
Seriously, though. If you are, do. No, really. There's no rationalisation for what you do, and you are Satan's little helpers, okay? Kill yourself. Seriously. You are the ruiner of all things good, seriously. No, this is not a joke, if you're going: "There's going to be a joke coming." There's no fucking joke coming. You are Satan's spawn, filling the world with bile and garbage. You are fucked, and you are fucking us. Kill yourself, it's the only way to save your fucking soul. Kill yourself. Planting seeds.
I know all the marketing people are going: "He's doing a joke." There's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too. "Oh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man. I am not doing that, you fucking evil scumbags! "Oh, you know what Bill's doing now? He's going for the righteous indignation dollar. That's a big dollar. Lot of people are feeling that indignation, we've done research. Huge market. He's doing a good thing." God damn it, I'm not doing that, you scumbags. Quit putting a goddamn dollar sign on every fucking thing on this planet! "Oh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web. "Oh, the trapped dollar. Big dollar, huge dollar. Good market, look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar …"