Posted on Saturday, March 17, 2007

Update saturday March 17th: I thought this already happened a few weeks ago, but only now is there an official announcement that Google acquired AdScape, an in-game advertisement company. Seems to fit nicely with the objective of user generated game content...mix that with Spore and you get "Evolution, sponsored by Adsense".

Following a lead from a blogpost @ 3pointD on the SXSW conference, where Will Wright gave a keynote, I stumble upon a game currently under development which totally blows me away. Working title 'Spore'. Below are some videos where Will Wright demos the game. Its amazing: how could I have missed this one? The videos have had over 2 million views. Kind of brings the whole point of the merger of outer space and cyberspace home. Mission accomplished. Blog closed till further notice ;)

Interesting note on the first video is the commentary by Will Wright. Watching it from a distance, I am surprised how much the intonation of his voice resembles that of Google Earth CTO Michael T Jones in this seminal 2005 presentation on Google Earth (if you haven't watch this presentation, do...its definitely worth it). I wonder what happens if you overlay Will Wright's video with the audio track of Michael Jones...would anybody notice? Anyway, the concept implemented in Spore gives some interesting clues as to where the combination of collective intelligence, user generated content and space exploration might end up in the future (harnassing, leveraging etc, you know the drill). Oh, and btw, Will Wright is the guy from Simcity and the Sims in case you wondered. Here is an interview with Will Wright on Spore in Popular Science.

Spore gameplay video (February 2006)

Spore demo from E3 2006 (may 2006)

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The future is process, not a destination
Bruce Sterling

Everything is ultimately becoming information technology
Ray Kurzweil

Data is the Intel inside
Tim O'Reilly

There is only one machine and the web is its OS
Kevin Kelly

The medium is the message
Marshall McLuhan

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