Every company is a media company . . .
Posted on Thursday, October 2, 2008
From the Silicon Valley Watcher blog:
I've often spoken about how every company is now a media company and needs to master the new media technologies at our disposal, such as RSS, blogging, Twitter, social media, etc. But being a media company requires a commitment, it is not a "campaign" that runs for a few months and finishes--it is a long term commitment and not everyone understands this aspect and what that means.Seems to tie in with this post over at O'Reilly Radar.I love to remind people that these are fascinating times for professional communicators, whether they are media professionals or PR professionals because there is so much change going on. There are still so many questions about the best use of the new media technologies. What are the best formats, the best practices? And we all get to figure out how this all works, we all have a hand in helping to create the future.