Nicolas Carr keeps with his story of The Big Switch. This comes from a piece he wrote on the Advertising Age website:
One change that's already obvious is the blurring of the line between software and media. Consumer software, until recently sold like a package good, is becoming the next great media business. The success of a software program is coming to be judged not by unit sales but by the ability of the provider to attract an audience, hold that audience's attention with interesting data and tools, and deliver relevant ads to it.
The whole story is well worth the read. Btw, I am not getting paid to include this link or any of the earlier references to that book. Its free publicity. Which all combined seems to help to get him into the WSJ bestsellers list
. He must have touched a nerve in IT land.